3 High-Impact Ways AI Enhances Your Change Management Work

February 14, 2025
Pt. 2 of ChangeSync’s“Preparing for the AI Era” Series

Hey, change practitioners, do you “walk the talk” when itcomes to preparing for AI? In our first AI Revolution blog, we explored how to meaningfully prepare your organization to thrive in the new landscape of AI. Now, let’s switch gears and dive into best practices, considerations, and AI tools you can use to streamline or enhance your critical change work.

3 AI-Powered Change Processes. Try These Hands-on Challenges!

AI isn’t here to replace our jobs—it’s here to maximize our impact. As you integrate AI tools in your change management approach, prioritize working smarter not harder.

Below, we’ve provided examples of the work, data, and prompts you’ll need to gain an AI-edge on key change management tasks.

Copy and paste some of the prompts we provided below! Enter them in the AI chat tool of your choice (Examples: ChatGPT, Copilot, Perplexity AI). Add your own spin to make them more targeted or relevant to your change management work. Let's get started!

Challenge 1: Strategic Stakeholder Persona Development & Analysis

AI tools help change leaders quickly understand stakeholders across a variety of industries, roles, and organizational structures. This shortens the learning curve for change consultants and practitioners who support a variety of departments, functions, or even regions.

  • Data or information you can use to refine your AI prompts: Job or role descriptions, organizational structure, department functions, company culture or values, and any specific information you have about uniquestakeholders.
  • Copy and paste this prompt into your AI tool—Be specific! "You are an expert change management consultant. Create 5 detailed stakeholder personas for a local city government undergoing an HR digital transformation. Include the roles, potential concerns, and preferred communication channels of each persona."

Challenge 2: Tailored and Automated Communications Planning

Tools like ChatGPT can generate change-related messages in minutes. Plus, practitioners can prompt these tools to tailor communications to unique stakeholder preferences.

  • Data or information you can use to refine your AI prompts: Specific stakeholder analysis details, trusted senders, communication channels, recipients, and timeline details.
  • Copy and paste this prompt into your AI tool: "You are a communications and digital engagement expert. Create a 3-month communication plan that is tailored for executives, middle management, and front-line employees in the following stakeholder groups (IT, Marketing, Finance) use their preferred communication channels (Slack, Teams, Google Chat). The communication plan should detail updates and milestones about a new remote-work policy."

Challenge 3: Sentiment Analysis for Workforce Engagement

Use AI to analyze large volumes of employee feedback during major change efforts. AI powered tools can do real-time sentiment analysis, generate data visualizations based on patterns, and help leaders group sentiment analysis into meaningful reports for strategic discussions.

  • Data or information you can use to refine your AI prompts: Employee survey or assessment responses, internal communication data, social media posts, or frequently submitted comments and questions.  
  • How to prompt your AI tool: "Analyze the following employee feedback data, posts, and frequently submitted employee questions. Identify key themes, patterns, and trends in sentiment. Provide organizational change management considerations and suggestions such as potential areas of employee resistance and recommendations for targeted engagement or communication."

3 Tools That Give You An AI Edge

In a recent study, the World Economic Forum predicts that by 2030, 70% of job skills will shift due to AI advancements, and 80% of C-suite executives believe AI will kickstart and drive a culture where teams are more innovative.

The message is loud and clear: change practitioners must stay ahead of the curve and integrate AI tools into their approaches! There are countless AI platforms available, but we’ve hand-selected some of our favorites.

Perplexity AI – Smarter Research & Visuals:

This tool provides direct, credible, and citied answers in real-time, streamlining your research process and saving you fact-checking time. It’s also an image generator, so you can create visual content to complement your research. Getting started:

  • Prompt the research: Perplexity can dive into intricate change concepts, providing you with clear, well-sourced information in a fraction of the time.
  • Ensure accuracy: Click on the citations and articles to fact-check quickly, ensuring your messages are based on verified data. You can even prompt the tool to use your favorite sources.
  • Concise Summaries: Break down complex subjects into concise summaries, making it easier to understand and explain to others.
  • Generate Visual Content: Render creative images to represent your ideas. This enhances presentations, training materials, and social media posts.

Synthesia- AI-Driven Video & Podcast Solutions:

This is an AI-driven tool that creates high-quality video content, offering a creative way to communicate change information and activities without breaking the bank. Getting started:

  • Podcast Creation: Create AI-powered podcasts that cover change information in a format that stakeholders can consume on-demand.
  • AI Video Production: Save time and resources using AI-generated avatars to deliver messages. This is perfect for small change teams. You can create professional, consistent, quick videos without needing additional resources.
  • Boost Engagement: Not everyone processes information the same way. AI-generated videos reinforce messages visually, while podcasts can make complex topics more digestible and conversational.

Lumen5- AI-Driven Video Storytelling

This is an AI-powered video creation platform that transforms written content into engaging videos. You get all the benefits of visual storytelling without needing complex video editing skills. Getting started:

  • Turn Text into Video Content: Convert blog posts and articles into engaging videos to boost your typically stakeholder communications.
  • Boost Engagement with Visual Storytelling: Capture the audience’s attention by pairing text with compelling visuals, animations, and branding elements

ChangeSync Walks the “AI Talk” - Explore Our Software!

At ChangeSync, we’re committed to strategically incorporating AI to ensure change management works has maximum impact. Our enterprise change-management software integrates AI to:

  • Save time on administrative work
  • Provide real-time sentiment analysis
  • Generate compelling data visualizations

Interested in supercharging your change management strategies with AI? Contact us today!